Alfia Ilicheva and Maria Potoroczyn, Cofounders of Women in Innovation


“We recognize that women add fundamentally different and unique and a very powerful contribution to creating new ideas, new products, new services.”  Alfia Ilicheva on Green Connections Radio

If you think only the “ah-ha” ideas become successful businesses (or nonprofits), then Alfia Ilicheva and Maria Potorocyzn want to talk to you.  They believe it’s a deliberative process that anyone, especially women, can do.

Listen to Alfia and Maria, Cofounders of Women in Innovation, a nascent educational nonprofit based in New York City, talk about how they are leveraging their years in innovation consulting with large firms – and their contacts – to help women learn and succeed with the processes they have found successful.

You’ll hear:

  • Why innovation is not “magic” – but a set of choices and processes that lead to specific goals and ROI (returns on investment – whatever ROI is to you).
  • Specific tips and strategies for making innovation work – from building a team, to brainstorming ideas, to culling them down, to executing on the ones chosen. “Significant opportunities don’t just magically appear out of thin air; “you’re strategically, mindfully creating these opportunities,” Alfia said.
  • The unique gifts and challenges that women bring to the innovators’ table.
  • How they have grown their community with very low expenses and all volunteer staff.
  • Plus, career advice, including how they are each raising small children at the same time!

“Our goal is to close the gender gap in business and thought leadership in the innovation industry…” Alfia Ilicheva on Green Connections Radio

Read my Forbes blog on my conversation with them here too.

You’ll probably enjoy these too (though all of our guests talk about innovation!):

  • Maria Freire, CEO of the Foundation for the National Institutes of Health (NIH), on creative business models for innovation.
  • Mary Snapp, President of Microsoft Philanthropies and Corporate VP of Microsoft, on focused and serendipitous innovation.
  • Laura Liswood, Secretary-General of the Council of Women World Leaders, on the importance of the “dominant” culture in innovation (especially for women).
  • Ellen Williams, Former Director of ARPA-E, the prestigious innovation arm of the Dept. of Energy, on energy innovation.

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