Even though it may already seem like you’re barraged with ads and emails in the shape of your digital footprint, companies are still using only a fraction of the information they could be

 — just 0.5 percent, in fact, according to big data author and consultant Bernard Marr.

 So what’s the best way to tap that remaining 99.5 percent to drive your business objectives? Leverage big data and artificial intelligence (AI). A 2017 survey of Fortune 1000 leaders by NewVantage Partners found that 48.4 percent of them are “achieving measurable results from their big data investments.”

How can you do the same? Let’s count the many ways…

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To learn more about Big Data, listen to Allison Sagraves interview.