Joan Michelson
A Tribute to a True Innovator: Bill Galt, Pioneer of the Health Food Industry – and a Close Friend, Mentor and Colleague – Dies at 89

A Tribute to a True Innovator: Bill Galt, Pioneer of the Health Food Industry – and a Close Friend, Mentor and Colleague – Dies at 89

Imagine going into a restaurant today and not being able to order fresh vegetables and organic salads.  We owe the fact that we can – and have been able to for the past 35 years – to one of the most remarkable people, Bill Galt, Founder of The Good Earth Restaurant...

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How To Sell Your Crazy Idea Internally

How To Sell Your Crazy Idea Internally

“Uh-oh. There she is. I know you’re here to take me out of my comfort zone. Give me a minute,” my boss at Chrysler’s Global Electric Motorcars would say when he would see me at his office door. Then, he would grab the arms of his chair, close his eyes and say, “Ok,...

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Reputation Management: Big Data for Marketing (Preview)

Reputation Management: Big Data for Marketing (Preview)

Consider these social media statistics and their implications for big data for marketing: Every day, there are 500 million tweets, over 1.8 billion photos and videos shared on social media and 6,586,013,574 searches conducted online. Every minute on Facebook, 510,000...

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Social media investor relations: Friend or foe?

Social media investor relations: Friend or foe?

As recent events have shown, a single negative tweet can turn into a PR crisis firestorm with lasting impact on a brand’s reputation. Companies that respond quickly and with savvy are more able to weather the storm, which is why social media investor relations can be...

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Taking Electric Cars Mainstream

Taking Electric Cars Mainstream

Fundamental to the success of combating global climate change and reducing dependence on oil is changing each person’s behavior. This includes moving a critical mass of people from traditional gas-powered vehicles to eco-friendly electric vehicles. This means we need...

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