How do we make sense of a year like 2017? It’s filled with “no one would believe us if we put this in a script” moments – extreme highs and lows, no matter what your values – and each one met with a counterpoint from a different reality.   None of these happen...

Consider these social media statistics and their implications for big data for marketing: Every day, there are 500 million tweets, over 1.8 billion photos and videos shared on social media and 6,586,013,574 searches conducted online. Every minute on Facebook, 510,000...

Even though it may already seem like you're barraged with ads and emails in the shape of your digital footprint, companies are still using only a fraction of the information they could be  — just 0.5 percent, in fact, according to big data author and consultant...

Have you ever noticed that as soon as you search for a pair of shoes or download a white paper, you're seeing ads for them on almost every page? Do you use Apple's Siri or Amazon's Echo? Welcome to the world of big data and artificial intelligence (AI). Every click,...

As recent events have shown, a single negative tweet can turn into a PR crisis firestorm with lasting impact on a brand’s reputation. Companies that respond quickly and with savvy are more able to weather the storm, which is why social media investor relations can be...

Fundamental to the success of combating global climate change and reducing dependence on oil is changing each person’s behavior. This includes moving a critical mass of people from traditional gas-powered vehicles to eco-friendly electric vehicles. This means we need...

Will the mass market drive electric cars? Joan Bryna Michelson looks at the evidence To break our dependence on gas-powered vehicles as soon as possible, electric vehicles are the leading alternative. “Electrification is a part of every automaker’s long term strategy,...

By Erik Whipp, Audio Tech, Green Connections Media The holiday season brings out the food – rich, sugary, heavy and the like – and we feel justified in splurging on it, because it’s, well, the holidays. I tried that, only not just during the holidays, but all the...

You’re Always On Stage by Ann Timmons, Communications Artist Picture this: you're facing a room full of strangers, sharing your news of your latest innovation, when suddenly too many blank faces stare back at you, and you wonder if you’re speaking a foreign language....

Six years ago, on April 20th 2010, the U.S. (and the world) got a huge wake-up call when BP and Transocean's Deepwater Horizon oil rig exploded, killing 11 people and spewing ~5 million gallons of oil over 600 square miles of the Gulf of Mexico. Watching images of the...